General Motors subsidiary Chevrolet has partnered with non-fungible token (NFT) marketplace SuperRare to auction a single digital collectible representing the upcoming 2023 Corvette Z06. The project, titled “Own the Color”, represents Chevrolet’s first “appearance” in the Web3 space. The auction winner will also receive a physical version of the car.
The NFT artwork was created by digital artist xsullo and depicts the car in minted green. To make the auction and its products more exclusive, the Corvette Z06 will not be available for sale in minted green this year.
All proceeds of the NFT auction will be donated to DonorsChoose, a charity that financially supports teachers in need. As the auction will only accept Ethereum’s cryptocurrency as payment, the donation will also be made in crypto.
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