Today Citi released a new report Metaverse and Money: Decrypting the Future. The bank believes that the metaverse may be the next generation of the internet and that it could present a global revenue opportunity of between $8 trillion and $13 trillion by 2030.
It expects the metaverse to combine the physical and digital worlds with a growing number of use cases, including gaming, media and entertainment, art, manufacturing and enterprise, commerce, education, and health care.
“We estimate, in the report, the target addressable market (TAM) for the Metaverse economy to be in the range of $10 trillion plus,” said Ronit Ghose, Global Head of Banking, FinTech & Digital Assets at Citi Global Insights, and co-author of the report. “Expert contributors to the report indicate a range of users of up to 5 billion, depending on whether we take a broad definition (mobile phone user base) or just one billion based on a narrower definition (VR/AR device user base) — we adopt the former”.
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