Estée Lauder’s makeup brand Clinique is launching a non-fungible token (NFT) initiative for the metaverse to celebrate diversity and individuality. The “Metaverse More Like Us” project is in partnership with NFT and software firm Daz 3D.
Today, only 20% of users and creators in the metaverse and less than 16% of NFT digital artists are women. Clinique’s project is looking to address some of these issues and bring more representation of different communities to Web 3.
The brand partnered with three makeup artists, each developing two different makeup looks on avatars of diverse skin tones, face shapes, and hairstyles. The looks were designed using digital Clinique products and through social media, the artists will share the inspiration behind the designs and the creative process.
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