The Country Music Association, the organization behind the Annual CMA Awards event, announced it partnered with non-fungible token (NFT) platform Solo Music to launch an NFT collection to celebrate the event’s 55th edition. The awards ceremony aired yesterday and the collection of digital assets will be dropped on November 12th.
There will be a limited quantity of 1000 NFTs available at a price tag of $25. The purpose is to establish some sense of exclusivity among the NFT owners that does not depend on their wallet size but rather on their eagerness to purchase the NFTs. It seems that Solo Music and the CMA are looking to form a community-like club based on the ownership of the assets, which will yield exclusive perks such as access to ticket opportunities for CMA events.
As the NFT sector matures, the audience extends beyond cryptocurrency enthusiasts to brands’ traditional consumers, often the younger demographics.
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