Cryptocurrency exchange Crypto.com has become the official crypto partner of French Ligue 1 Football club Paris Saint Germain (PSG). The sponsorship agreement includes releasing exclusive PSG branded non-fungible tokens (NFTs) on Crypto.com’s NFT platform, and partial payment of the sponsorship fee through its own cryptocurrency tokens.
Among the top European soccer clubs, PSG is very involved with blockchain-based initiatives. It was one of the first three clubs to sign a partnership with fan token platform Socios. It is exploring innovative ways to promote the product, such as announcing partial payment of Messi’s welcoming package through fan tokens.
PSG also has a partnership with Sorare for digital player trading cards and has previously launched NFTs through partnerships such as with digital artist Ludo, and some PSG players launched their own NFT collections, such as defender Colin Dagba who launched his digital assets on platform Lympo.
Article continues …
Want the full story? Pro subscribers get complete articles, exclusive industry analysis, and early access to legislative updates that keep you ahead of the competition. Join the professionals who are choosing deeper insights over surface level news.
