Earlier this year cryptocurrency exchange Crypto.com signed a long term sponsorship deal with the UFC. As part of the sponsorship, the blockchain platform has announced it will launch an exclusive non-fungible token (NFT) collection with the fighting league.
While details were not officially disclosed, CNBC reported that the agreement is worth $175 million over ten years. Initially, Crypto.com branded UFC’s fight kit with its logo as its first ever Official Fight Kit Partner, but the NFT expansion showcases other digital opportunities as part of the partnership.
It may still be early to describe NFTs drops as traditional, but this launch will be just that. Crypto.com will launch a collection of limited edition packs leading up to a fight. The NFTs feature champion belts, fighter posters, artwork, avatars, artist collaborations, mystery boxes, and fighter profiles. The assets are collectible and tradeable on Crypto.com’s marketplace, and if fans collect specific athletes before November 7, they will be entered into a draw where they can earn exclusive digital rewards.
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