Latin American cryptocurrency exchange Bitso is the new sponsor of São Paulo Football Club, the Brazilian club with the most international titles. The sponsorship deal will still start this month and last for at least three years.
Through the sponsorship, Bitso will showcase its logo on the back of the players’ jerseys as well as on their shirt sleeves. On a more practical level, São Paulo’s official stadium, Estádio do Morumbi, will have a section of over 18,000 seats reserved for people to pay in cryptocurrency through Bitso.
The sponsorship is an effort from Bitso, which was founded in Mexico in 2014, to expand its reach within the sports segment.
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