Warner Bros’ subsidiary DC Comics (DC) has launched its own non-fungible token (NFT) marketplace with NFT development partner Palm Studio. For now, the transfer of NFTs between different accounts is only enabled through sales in the secondary marketplace, which is currently in Beta. And users cannot yet hold the NFTs in a personal wallet like MetaMask. However, this functionality is likely to be added in the future.
Some might view these restrictions as contrary to the web3 ethos. In contrast, the majority of NFT secondary sales happen through OpenSea, with a few major exceptions. Only those using NFTs within games or that have a large community can afford to go it alone with their own marketplace.
One of those is Dapper Labs’ NBA Top Shot which runs its own marketplace creating a similar walled garden experience. However, it is possible to transfer Top Shot NFTs via other sites such as Gameflip. Instead, Top Shot achieves stickiness within its app through challenges that engage fans.
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