Late last year, Deloitte, collaborating with PayPal, surveyed 2,000 retailers about plans to support digital currency payments. It found that 85% anticipate that digital currency will be ubiquitous within five years, with suppliers expected to accept stablecoins and other cryptocurrencies. The survey also revealed significant interest in adopting digital currency in the finance function, with two thirds expected to within the year.
Sentiments around stablecoins versus other cryptocurrencies were not significantly different, with enabling crypto payments more generally seen as a bit more important. The critical driver is customer demand, with 64% already seeing significant interest from consumers and 83% expecting interest to increase over the coming year.
By adopting cryptocurrencies, retailers believe they will improve customer experience, broaden their consumer base and enhance their brand’s positioning as cutting edge.
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