Earlier this month, Japanese advertising firm Dentsu started a blockchain trial to reward secondary content creators for select manga titles (Japanese comics). According to a report from Nikkei, the company is working with Kadokawa ASCII Research Laboratories, a unit of media conglomerate Kadokawa Corporation which owns publishing rights to many manga series.
A consumer could sell a comic or other books multiple times especially if it’s a collectible. But the original creator only earns a royalty for the initial sale.
On the other hand, some users create fan content based on the original work. Japan has a history of user-generated content surrounding anime, manga, and its famous characters.
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