On 8 September 2020, four more Japanese companies joined Japan’s Content Blockchain Initiative (JCBI), bringing the member count to eleven. The latest additions included Dentsu, a top five global ad agency. Launched in February, JCBI was established to manage copyright information using a blockchain-based platform.
The group hopes to accelerate the digital transformation of Japan’s media and content industry using blockchain. Apart from enabling the secure sharing of copyrighted data, the consortium aims to co-create new businesses to grow the content sector. JCBI consortium described the platform as an autonomous and decentralized platform.
Currently, JCBI’s platform offers two services. Card Hunter allows subscriber firms to distribute content through TV programs. C-Guardian protects digital content copyright. JCBI member companies may also develop their own services on the platform and make them available to other members.
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