European Union-funded consortium,
Bloomen, is exploring blockchain for media such as photos, videos and music. German state-owned broadcaster Deutsche Welle (DW) is one of the founders of the alliance, which is leveraging blockchain for improving content flows and creator remuneration.
The group is organizing an
‘IDEAthon’ later this month, and has invited industry players to join the event for ‘idea building and problem-solving’.
Media production and distribution are evolving with new technologies. However, content owners still face challenges to protect their intellectual property and receive payment for the use of their work. Bloomen aims to use blockchain and virtual currencies to provide a cost-effective framework for payments while maintaining the privacy of an individual without the need for intermediaries.
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