Italian fashion brand Diesel is expanding its presence in the non-fungible token (NFT) sector through the launch of D:VERSE NFT platform. It’s looking to launch collections that combine physical and digital items and support a digital community on Discord.
The collections will include digital collectibles of runway pieces, limited edition physical garments, sneakers and accessories. The NFTs will potentially be used as wearables in the metaverse, but no partnership with an existing virtual reality platform was mentioned. The company is launching a D:VERSE key, which is a token-like asset that can be exchanged for discounted NFT pre-sales, raffles, prizes, and other NFTs.
The first collection will be based on pieces showcased at this year’s Milan fashion week from the Fall/Winter 2022 collection. In total, there will be four different NFTs that will be sold on the D:VERSE platform on a first come, first serve basis. However, no pricing has been released. In addition, there will be one single edition NFT that will be sold through an auction on Rarible’s platform.
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