Today DressX announced a $15 million Series A funding round led by Greenfield Capital, with participation from Warner Music, Slow Ventures, The Artemis Fund and Red DAO. DressX is an e-commerce platform for digital wearables. It positions itself as your virtual closet, with the metaverse and NFT fashion being a major part of that. But it can also be virtual clothing for your social media profiles.
The company already has numerous big brand collaborations under its belt. This includes involvement in the NFT digital wearables launched by Adidas in November last year, a collaboration with Ready Player Me, the cross platform avatars. Other big brand partners include Bershka and Coca-Cola.
Late last year, Warner Music announced a collaboration to enable its artists to design their own virtual fashion lines. That includes the metaverse but is mainly for Instagram and SnapChat.
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