Second league English football club West Bromwich Albion FC has partnered with ticketing engagement platform SecuTix to implement their blockchain ticketing platform TIXnGO and ticketing solution SecuTix 360. The software will be in place for the 21/22 season, which will start at the end of the Summer.
Due to the pandemic, during the past season, football clubs played matches in empty stadiums. West Bromwich’s partnership for two ticketing solutions emphasizes the urgency to maximize ticket revenue this coming season.
While conventional businesses use customer relationship management (CRM) solutions, SecuTix 360 is the equivalent for a football club, enabling the club to sell tickets across different channels and run promotion campaigns. TIXnGO aims to ensure ticket traceability and authenticity.
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