Yesterday Reuters
reported that Etihad Airways has partnered with blockchain firm Winding Tree for travel sales. The platform aims to use a public blockchain to cut out intermediaries, thereby reducing costs and increasing efficiency in the sector.
Etihad Airways, the national airline of the UAE, joins fellow carriers including
Air Canada and
Air France-KLM in adopting the platform.
Tristan Thomas, the Director of Digital and Innovation at Etihad, was optimistic about the deal: “Winding Tree is obviously our distribution (platform) and that’s an opportunity for us to disrupt a traditionally siloed market dominated by major distribution systems.”
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