Today, EVRYTHNG announced a partnership with blockchain project Arianee for end-to-end traceability and proof of authenticity of luxury products. Arianee runs a luxury consortium that counts the Richemont conglomerate as a member.
EVRYTHNG is an Internet of Things (IoT) smart products company that assigns a digital identity to physical objects using QR codes, NFC, RFIDs, and other solutions. The company has built Product Cloud, which monitors each product, gathering data from sourcing and manufacturing, through to retail, and even recycling or reuse. Some of its customers include Ralph Lauren, Puma, Carrefour, Coca-Cola, and drinks conglomerates DIAGEO and ABInBev.
Meanwhile, Arianee has developed a blockchain platform for authenticating branded products by issuing digital certificates. It has a blockchain consortium with members including Vacheron Constantin, Audemars Piguet, Verlan and Roger Dubuis, among others. An associate member is Swiss luxury goods company Richemont, which owns Cartier, Dunhill, Montblanc and Vacheron Constantin.
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