Footbal club FC Barcelona has entered a strategic partnership with blockchain fan token platform Socios.com (Socios) that will accelerate Barcelona’s Web3 strategies. Socios is investing $100m to acquire a 24.5% stake in Barça Studios. This digital content hub produces Barça’s soccer audio and video content and is also responsible for developing the Club’s NFT and metaverse ventures.
Socios and Barcelona already have an existing partnership through the $BAR fan token’s launch on Socios’ platform. The token includes rewards and interactive features for fans but has fallen in price by 93% since its all-time high. This new strategic collaboration and investment builds on Socios’ history with the Club, signifying a closer relationship between the two parties.
Critically, this is a much-needed capital injection for Barcelona. The Club has racked up over $1.5 billion in debt and could not afford to keep its star player Lionel Messi, with his departure exacerbating its financial condition further. Ironically, Messi is now a global ambassador for Socios.
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