Over the last couple of months, there has been an undeniable hype around nonfungible tokens (NFTs) and fashion brands don’t want to be left out. According to Vogue Business, Gucci recently said it’s “only a matter of time” before a brand like Gucci releases an NFT.
From a $69 million NFT digital art auction to the sale of the first-ever tweet for almost $3 million, it is not surprising that other industries are trying to find ways to adopt the collectible trend. Luxury companies, in particular, have been putting a lot of effort into trying to integrate NFTs as a source of revenue without compromising the exclusivity and identity of the brand. One potential solution is in 3D clothing.
For example, customers who purchase an NFT could create images of themselves wearing the 3D clothing and share it on social media. For luxury clothing that is often sold in very limited editions, this could be an opportunity to enable more customers to see themselves in a garment without compromising the value of owning the physical product. Another solution is to sell 3D clothing for avatars in games.
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