Today Fidelity announced it has set up The Fidelity Stack in blockchain-based metaverse Decentraland. The immersive experience targets a younger audience to gamify learning about ETF investing. Last week Fidelity launched an ETF focused on metaverse investing.
Users can traverse the lobby, dance floor and rooftop garden, gathering ‘orbs’ while learning about ETFs.
“As Web 3.0 takes shape, Fidelity is excited to bring our expertise in financial education to this new virtual space,” said Kathryn Condon, head of marketing channels and emerging platforms at Fidelity.
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