On Friday, FIFA, the rights owner of World Cup football video, announced it plans to offer digital video collectibles for both the men’s and women’s world cup. While the platform to be used is that of FIFA’s official blockchain partner Algorand, it was notable that the announcement omitted any reference to the term NFTs or non-fungible tokens, which may be because some perceive NFTs as scams.
Details about the NFTs are still thin on the ground, but the FIFA+ Collect platform will launch later this month. It will include collectible video moments, art and imagery.
“Fandom is changing and football fans around the world engage with the game in new and exciting ways,” said FIFA Chief Business Officer Romy Gai.
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