Paris Saint. Germain (PSG) has announced a strategic partnership with blockchain platform Socios.com. Socios is a football fan token platform and will work with PSG to develop the football club’s blockchain strategy. The token platform will become the Officially Branded Cryptocurrency partner.
Part of that strategy is to launch the world’s first Fan Token Offering (FTO). The token aims to increase fan engagement with the club through mobile voting and other polls. Token holders will also receive other fan-related benefits.
Socios.com will list and launch the token on their website. Token transactions will also be transparent, secure and completely digital.
Marc Armstrong, Chief Partnerships Officer of PSG, said, “Always at the forefront of digital innovation, Paris Saint-Germain is determined to leverage the opportunities that cryptocurrency can provide. This revolutionary technology will have an important impact on the Club’s overall business strategy and the way we engage with our fan base.”
Through its connection with PSG, Socios will receive exposure in stadiums, and through TV and digital. Plus Socios will gain bespoke content and special experiences for fans.
Alexandre Dreyfus, Founder & CEO of Socios.com, said: “We are delighted and very proud to have signed Paris Saint-Germain as our first club to work on the evolution of its fan engagement strategy through the Socios.com blockchain platform.”
In other football news, UEFA is using blockchain for ticketing.