Today Gartner published its
Gartner Hype Cycle for Digital Marketing and Advertising 2019. Blockchain for Advertising was one of the four emerging trends identified. Somewhat surprisingly, it shows blockchain advertising as in the very early stages. In other words, it hasn’t yet started ascending the hype curve.
The other three trends identified were AI, Customer Data Platforms, and real-time marketing.
Gartner describes blockchain for advertising as having “tremendous promise” for marketers. However, it says it is unproven and has to address issues of scalability, performance and adoption. It claims none of the dozen or so companies that launched experimental platforms has demonstrated ongoing viability.
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Image Copyright: Gartner
