General Motors (GM) has filed NFT-related trademark applications for its Cadillac and Chevrolet brands. The applications filed on February 16 specifically cover media files, including video, audio and art that can be authenticated via NFTs.
The company has already issued NFTs for both of these brands. In October 2022, Cadillac auctioned NFTs to commemorate the 120th anniversary of the company. In June 2022, Chevrolet partnered with SuperRare to auction a digital collectible representing the 2023 Corvette Z06. However, we didn’t find a trademark application for Corvette.
The most obvious motivation for the filings is to stop others from issuing NFTs that relate to its brands. An example is the recent intellectual property lawsuit won by the luxury brand Hermes. It sued Mason Rothschild, who created the MetaBirkins NFT collection featuring images of handbags in the style of Birkin bags.
Article continues …
Want the full story? Pro subscribers get complete articles, exclusive industry analysis, and early access to legislative updates that keep you ahead of the competition. Join the professionals who are choosing deeper insights over surface level news.
