Renowned luxury fashion house Gucci has partnered with digital character brand Superplastic to launch a SuperGucci non-fungible token (NFT) collection. The theme of the collection is centered around combining classic Gucci motifs and designs with SuperPlastic digital characters Janky & Guggimon.
The NFTs were created by Gucci’s head of design Alessandro Michele in collaboration with Superplastic. Only 250 NFTs will be minted to be released on three occasions, with the first drop of ten items launching February 1. Each initial digital collectible will come with an exclusive ceramic sculpture handcrafted by Gucci’s ceramicists in Italy.
On the day of the first launch with Superplastic, Gucci will be promoting its digital Vault, an experimental area that blends a historic digital vault with lab-like creativity.
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