One of H&M’s specialty stores, Mitte Garden in Berlin, is launching a clothing rental service that uses blockchain. SPIN, developed by Lablaco, uses IoT and blockchain to track the rented clothing that costs from €5 to €9 per item per day.
In addition to tracking the product’s origins by scanning a barcode, the concept is people can share what they looked like while wearing the fashion item.
“Each garment has unique stories. We can’t wait to see how H&M Mitte Garten community will create stories by “SPINning” their fashion,” said Eliana Kuo, Founder and Co-CEO of lablaco.
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