Honda launched KEY NFTs in the run-up to last weekend’s Formula 1 Japanese Grand Prix. The digital collectibles will unlock access to perks at future events.
The NFTs were given away to fans who applied to purchase tickets to a Formula 1 Honda & Red Bull Welcome event as well as visitors to Honda’s booth at the Suzuka Circuit. Red Bull celebrated its second successive constructor’s title at the event.
A few months ago, Honda announced a collaboration with Animoca Brands, and this is the early stage initiative. Animoca is also pushing its Gryfyn wallet, a custodial solution for users to keep the Honda KEY NFT safe.
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