Today The Sandbox blockchain game announced a partnership with HSBC Bank, which has bought virtual real estate – an NFT – in its metaverse game.
“Through our partnership with The Sandbox we are making our foray into the metaverse, allowing us to create innovative brand experiences for new and existing customers. We’re excited to be working with our sports partners, brand ambassadors, and Animoca Brands to co-create experiences that are educational, inclusive and accessible,” said Suresh Balaji, HSBC CMO, Asia-Pacific.
With its roots in Hong Kong, HSBC makes a natural partner for Hong Kong founded The Sandbox, a subsidiary of major blockchain games firm Animoca Brands. However, arguably HSBC isn’t the first bank to join, with Siam Commercial Bank subsidiary SCB 10X setting up shop last week. It was a trend started by JP Morgan when it bought a property on the Decentraland blockchain platform.
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