Today, Swiss luxury watchmaker Hublot announced its entry into the metaverse with the launch of the ‘Hublot Loves Football Metaverse Stadium’ ahead of the FIFA World Cup 2022 taking place in Qatar later this month. The official timekeepers of the World Cup partnered with stadium architects MEIS and metaverse builders Spatial to launch the campaign which celebrates football, design, and community.
Hublots campaign comes after a number of FIFA World Cup partners such as Visa, Crypto.com and Algorand also launched campaigns supporting blockchain, the metaverse and NFTs in hopes of delighting fans offline and online.
The ‘Hublot Loves Football Metaverse Stadium’ is a 360-degree virtual event space merging sport and art designed by MEIS, who took design inspiration from Hublot’s Big Bang e watch. The stadium boasts 90 000 seats, a 1km long-concourse and media wall allowing fans to interact and immerse themselves in the metaverse via mobile and online on Spatial.io.
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