Luxury watchmaker Hublot partnered with tech company KerQuest to implement an electronic passport and warranty system for all its watches. The new technology aims to fight counterfeits and make the process of initiating a warranty simpler. The e-warranty is registered on the AURA luxury blockchain network. The solution is compatible with all Hublot’s pieces produced since the start of 2020.
KerQuest has developed a solution that enables the recognition of objects through smartphone photos, much like passport facial recognition. Due to each Hublot watch’s unique material make-up and leveraging artificial intelligence, the technology is used to recognize each watch and certify its authenticity.
Every piece is quite literally photographed as it comes out of production. Then, when the watch is sold, the point of sale uses Hublot’s e-warranty application to take a picture of the face of the watch. The photo is sent to a server that processes it and activates the warranty if the piece is authentic.
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