IBM disclosed that French premium foods company
Labeyrie and Italy’s
Gruppo Grigi joined
IBM Food Trust for blockchain traceability. Labeyrie will be using the platform for tracking certain Norwegian smoked salmon products from yesterday. And Gruppo Grigi will launch traceability for its Aliveris pasta brand later this year.
Labeyrie will be using the technology for the provenance of its salmon stocks sourced from farmer Cermaq. Consumers can scan the QR code printed on the packaging to get details such as the species, origin, farming conditions, and preparation.
“Product traceability is an essential component of our mission to provide complete transparency to consumers about the premium quality of our smoked salmon and the requirements we meet in its preparation,” said Céline Porterie, project manager at Labeyrie Fine Foods.
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