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Inter milan starts to drop blockchain sponsor DigitalBits over alleged non payment

digitalbits inter milan sponsorship crypto

Italian Serie A soccer club Inter Milan (Inter) is having issues with blockchain sponsor DigitalBits, which allegedly failed to follow through on its financial commitments to the football club. Now, Inter has removed the DigitalBits logo from its official website and the billboards during matches. It might pull the branding from the jersey, but that’s a bigger deal, according to Gazzetta Dello Sport. Potentially the club could pursue legal action against DigitalBits for the missed payments.

Before signing a $100m deal with Inter in September, DigitalBits and Zytara announced a sponsorship deal with AS Roma in July last year. The logo still appears on the Roma website. They were relatively unknown names in the crypto space at the time.

Turning to Inter, the company began as its sleeve sponsor before upgrading to the shirt front, replacing crypto company Socios.com.

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Image Copyright: Inter Milan