Last Sunday, Italy’s Serie A league broadcast a soccer game in the metaverse. The feat was enabled by league sponsor TIM technology, blockchain technology firm ConsenSys, and blockchain gaming metaverse The Nemesis.
The game was between AC Milan and Fiorentina, two popular teams. The broadcast in a Nemesis metaverse room was available to viewers in North Africa and the Middle East. Besides watching the game, attendees could also play related games, access Serie A’s social channels, check the match’s live statistics, and have their avatars wearing branded T-shirts. Users needed an Access Ticket non-fungible token (NFT) to enter the room.
Despite entertainment companies expanding uses for the metaverse, broadcasting live games is not yet a common application. Still, the culture around game watching and sports could make metaverse broadcasting appealing. It would have been even better during COVID lockdowns.
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