Italy’s Sicilian Red Oranges will soon be traceable using a blockchain solution developed by Blood Oranges of Sicily IGP Consortium and information technology company
AlmavivA.
According to Italian news agency
ANSA, the announcement was made at an event backed by Italy’s Ministry of Agricultural, Food and Forestry Policies. The blockchain platform dubbed as ROUGE (Red Orange Upgrading Green Economy) will record the origin, characteristics of the fruit and transportation data for easy customs clearance.
The consortium aims to battle counterfeit products by securing the traceability of red oranges, also called blood oranges, with blockchain. Over 50% of the total blood orange produce in Italy comes from Sicily. Previously, in a seizure of counterfeit agri-products, it was found that batches of oranges coming from South Africa were being passed off as IGP Blood Oranges.
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