Japanese’s J-League soccer club Shonan Bellmare has partnered with blockchain-based crowdfunding platform FiNANCiE to issue club tokens. The initiative has already begun to sell tokens to supporters.
Due to the Covid-19 pandemic, Shonan Bellmare (along with all other J-League soccer clubs) had its gates closed for large crowds for most of the 2020 season and will likely keep them closed during the coming games. As a result, the club had to find other sources of revenue to compensate for the lack of ticket selling.
FiNANCiE’s platform enables the club’s supporters to purchase tokens in exchange for the ability to participate in polls, apply for certain events with the club and acquire limited goods. The revenues from the token sale will be used to cover the club’s regular expenses and fund a “Special Day” project expected to occur at the beginning of the Spring. The project aims to increase fan engagement.
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