In July and August, insurance company Daido Life Insurance is running a proof of concept (PoC) for a Daido Life branded digital currency. The trial involves 100 Daido Life employees who will hold the currency in a digital wallet, use the money to buy items and potentially receive coins based on their behavior.
From the life insurer’s perspective, they are keen to keep their clients as healthy as possible. So this could act as an incentive. For example, the wallet could be linked to a health app and it might accumulate coins based on a daily step count.
Ultimately the aim is to test the use of the currency for collecting insurance premiums and benefit payments.
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