Automobile manufacturer Kia has launched an NFT collection in collaboration with Dead Army Skeleton Klub (DASK) NFT characters on the Sweet platform.
The ad campaign for the 2023 Kia Soul showcases three popular DASK NFT characters driving a 2023 Kia Soul. It features a QR code that enables viewers to claim one of 10,100 Kia-themed NFTs. These also include special edition DASK-Kia NFTs featuring the car and DASK characters.
Evidently, Kia is tapping into the growing public awareness of the metaverse and the trendiness of NFTs. Kia is not unfamiliar with NFTs. Its first NFT was launched with the Sweet platform as well, featuring the ‘Robo-dog’ from its Super Bowl ad. This positioning arguably creates a brand association with exciting new technology, setting up Kia to appeal to younger, more tech-savvy consumers.
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