Yesterday, leading consultancy KPMG
revealed the findings of its ‘Tokenization, Loyalty and Blockchain’ survey. The firm asked 1,000 adult Americans and found that tokens have considerable business value when used for customer engagement and commerce.
KPMG’s
full report outlines how consumers are becoming more open to the idea of using blockchain-based tokens. Both as loyalty reward points or branded currency. A highlight is that 82% of respondents would use tokens as part of a loyalty program they are already enrolled in. This is good news for businesses as well, since blockchain allows for improved efficiency, tracking, and fraud protection.
Arun Ghosh, KPMG US Blockchain Leader, said: “Tokenization is ushering in the next generation of commerce. It provides inspiring new ways to classify value, either by creating new assets or reimagining traditional ones, sustained with the security and transparency of blockchain.”
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