Spanish football league La Liga will be entering Ethereum-based metaverse platform, Decentraland.
A La Liga-themed virtual space will host immersive experiences and activities for fans. Through this platform, La Liga will be able to bring fans across the world together and foster a wider sense of community. Furthermore, in light of financial pressures, La Liga needs to target a younger audience through new digital means to inspire loyalty and ensure the league’s longevity.
Many users’ first metaverse experience can feel like entering a ghost town with few other avatars around. That’s one of the reasons why sports teams and events are such a great metaverse application because people will congregate around game time. Serie A recently broadcast a game in the metaverse. Fans needed an NFT to enter the room and could interact with each other via virtual games.
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