Fashion brand Lacoste opened its first virtual store that includes products viewable in 360 degrees as a stepping stone to the metaverse.
The store contains three rooms, including a token-gated room for its existing NFT holders, using tech provided by Arianee in partnership with the store creator Emperia VR. In December, this VIP room will also drop ‘loot boxes’ for its NFT holders to collect and win prizes.
“The personalization of shopping experiences, whether physical, digital or immersive, is the key to the future of web3 customer journey”, said Pierre-Nicolas Hurstel, Arianee CEO and Co-founder.
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