Luxury automobile manufacturer Lamborghini is launching a non-fungible token (NFT) collection that’s out of this world. The initiative is a set of digital space keys.
In 2019, Lamborghini sent a piece of carbon fiber composite for research purposes to the International Space Station. Now, the material has returned from its space journey back to Lamborghini and will be shaped into five physical items branded as space keys. Each space key will have a digital twin piece of art as an NFT that will be accessible through scanning a QR code on the back of the physical asset.
The five keys will be sold through an auction. Lamborghini is already an expensive name with car prices starting at over $200,000, and it’s branding is associated with extravagance and high spending. Its fans like to show they have money. In addition, the scarcity of the collection will likely drive up prices, and the space component puts the product in a very exclusive class of items.
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