Today, Salesforce announced that Italian car brand Automobili Lamborghini has adopted its blockchain for car authentication. The brand hopes that it will streamline the reselling process, improving customer experience and maintaining the value of its vintage cars.
Lamborghini manages the certification process of its vehicles when they are resold. This requires 800 to 1000 individual checks, coordinating multiple parties from photographers and newspapers to dealerships and repair shops.
To ensure the authenticity of its luxury vehicles, the brand pieces together the entire history of each car – a lengthy procedure both expensive for Lamborghini and frustrating for the client. So, as announced today, it adopted the Salesforce Blockchain.
“Blockchain is changing the way companies approach trust and transparency. Lamborghini is a perfect example of this—we’re excited to see how such an iconic brand is able to innovate and transform the vintage car market with a cutting-edge technology like Salesforce Blockchain,” said Adam Caplan, SVP of Emerging Technology at Salesforce.
The firms’ use of the technology brings together distributed parties in a trusted network. The digitized process is more efficient and reliable, plus it allows vehicle history to be stored immutably. Though many initiatives use blockchain for service history, they tend not to have Lamborghini’s concern of counterfeits.
With the trusted network and the brand as the only parties to add to the blockchain, the firm protects against future counterfeits. Once a car is logged, it cannot be removed, so if it’s resold and undergoes the checks again, they can be completed far quicker.
“Innovation has been at the core of our company since its founding,” said Paolo Gabrielli, Head of After Sales at Automobili Lamborghini. “Salesforce Blockchain will allow us to take our innovation a step further, accelerating the authenticity of our heritage vehicles faster than ever.”
Salesforce launched its blockchain six months ago, allowing customers to use the technology without the need for coding. Meanwhile, fellow luxury car brand Porsche previously adopted blockchain for vehicle access. But perhaps more relevant are anti-counterfeit solutions by Alipay, ScanTrust, and Louis Vuitton.