Toy company LEGO Group and video games developer Epic Games, the creator of Fortnite, are partnering to build a metaverse application. The digital experience will enable kids to virtually build infrastructures with lego-like pieces and play using an avatar in the spaces they create.
The concept of the metaverse, similar to video games, is at first glance very enticing to children: a virtual engagingly designed world where they can explore interests and creativity without physically leaving their parents’ safe keeping. Roblox has been phenomenally successful in this niche, attracting more than 20 million daily active users.
However, the niche is not without its risks, with the potential for strangers to pose as children. LEGO and Epic’s partnership acknowledges these issues and takes steps towards a safe and entertaining metaverse for children. For one, at least for now, non-fungible tokens (NFTs) will not be part of the product. More importantly, both companies have agreed on management principles that prioritize children’s well-being and privacy.
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