LEGO is ramping up its hiring for its metaverse experience. We reported in April 2022 that LEGO was partnering with Epic Games to build a metaverse experience. In the last few weeks, the toy company has posted job adverts in Denmark for a senior marketing manager, senior portfolio manager and a creative lead for interactive experiences within its GAME division, which includes the metaverse. (Hat tip to Jays Brick Blog for highlighting the ads.)
The Creative Lead advert has already been withdrawn, presumably because the role has been filled or there were sufficient applicants.
When the LEGO metaverse concept was announced last year, the company said that NFTs would not be part of the product at this stage and the company would prioritize the children’s well-being within the experience.
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