Premier League football club Liverpool is launching a non-fungible token (NFT) collection, the LFC Heroes Club. The project is in partnership with renowned auction house Sotheby’s.
The collection will feature two levels of scarcity to give the possibility to every Liverpool fan to be part of the project while also having a layer of exclusivity within it. One level is composed of 24 unique NFTs of different players, while the other will promote a series of generative NFT editions of player illustrations.
The common collection, priced individually at $75, will be available for sale for three days on Sotheby’s NFT marketplace. Fans will only be able to open the NFT of a unique and randomly generated player’s illustration once the sale ends. This feature resembles the anticipation and excitement of opening up a pack of football cards after purchase.
Article continues …

Want the full story? Pro subscribers get complete articles, exclusive industry analysis, and early access to legislative updates that keep you ahead of the competition. Join the professionals who are choosing deeper insights over surface level news.
