Champagne houses Louis Roederer, Fleur de Miraval and Henri Giraud have agreed to sell ‘wiNeFTs’ on the WineChain platform. As a digital asset backed by the physical bottle, WineChain NFTs aim to enable traceability and accessibility of fine wines to a new generation of connoisseurs. According to this tweet from WineChain, around 15 wine estates have registered on the WineChain platform.
Apart from authenticating bottles with a proof tag which can be tracked using blockchain, the company also provides winemakers with access to winery client lists, storage and logistics facilities, and sustainable digital transactions. This is one of the key potential benefits of NFTs not just to wine brands but to any brand: the ability to learn more about their customers across channels and build a community of wine enthusiasts.
This benefit was mentioned by the management of Louis Roederer when it participated in the €6 million funding WineChain received in September 2022 from several prominent wine families.
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