Tomorrow luxury brand Louis Vuitton will launch a game app, “Louis: The Game”, to celebrate the 200th anniversary of the birth of founder Louis Vuitton. The game will follow the journey of the fashion brand’s mascot Vivienne to Paris and feature 30 non-fungible tokens (NFT) to be collected by players along the way, ten of which were designed by digital artist Beeple. The NFTs are collectible but not for sale.
Louis Vuitton was a trunk-maker apprentice that left his hometown at the age of 14 to walk on foot to Paris, where he later founded his world-renowned business. His journey, depicted in the game, is a coming-of-age story that highlights the hardships and adventures of Vuitton to launch the brand.
Despite Louis Vuitton’s CEO Michael Burke being a proclaimed gaming enthusiast (according to the Financial Times) at the age of 64, the game’s theme seems to target younger audiences.
Article continues …
Want the full story? Pro subscribers get complete articles, exclusive industry analysis, and early access to legislative updates that keep you ahead of the competition. Join the professionals who are choosing deeper insights over surface level news.
