After a successful test period, blockchain ad start-up
Lucidity has announced its partnership with Toyota and agency Saatchi & Saatchi for future Toyota ad campaigns. While using a Lucidity powered solution, Toyota saw a 21% rise in ad performance. This result came even after traditional solutions for fraud and transparency were implemented.
This should be good news for the heavily advertised automobile industry. Recent estimates put automobile ad spend at $15 billion in the US alone over 2018.
Nancy Inouye, National Marketing Communications Manager at Toyota, said: “We’ve had our eyes on blockchain innovation for a long time, but didn’t have a workable blockchain solution to implement until now. We’re excited to be running live, in-market campaigns with Lucidity.”
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