In April, Lufthansa launched a rewards app, Uptrip, that uses Lufthansa NFTs so travelers can collect cards matching the destinations they’ve visited. The tokens associated with the cards – photos of the destinations – are stored on the Polygon public blockchain. We think it’s a neat concept, so we came up with some ideas on how to zing it up a little (shared later).
It’s quite a big deal because Lufthansa owns several companies, including Austrian Airlines, Swiss Air, Eurowings, Edelweiss Air and Brussels Airlines. And its loyalty program, Miles & More, boasts 38 million members.
So far, the Uptrip app has only soft launched, with 20,000 users. The cards include images of cities, aircraft or specials, some of which are NFT-related, such as (Nike-owned) RTFKT luggage.
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