Aura Blockchain Consortium, the global luxury blockchain founded by LVMH, Prada and Cartier, has announced the appointment of Daniela Ott as its General Secretary. Ott will report directly to the Consortium’s Board of Directors.
Ott spent 13 years of her career at Kering, latterly as CEO of the Tomas Maier fashion house and previously as director of strategy at its Gucci and Balenciaga brands. She also holds a doctorate in consumer behavior.
“I am thrilled to join Aura Blockchain Consortium, a visionary collaboration initiated by LVMH, Prada Group and Cartier, to drive change in the luxury industry by addressing the shared challenges of communicating authenticity, responsible sourcing and sustainability in a secure digital format,” said Daniela Ott.
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